Jensen's Bread & Bakeries
INDUSTRY:
Food & Beverage
Logo design, website design, art direction, package design
SERVICES:
Challenge: Modernizing an Outdated Brand to Expand Market Reach
Jensen’s Bread & Bakeries, a trusted name in gluten-free baking, faced a challenge in maintaining its relevance in an increasingly competitive, health-conscious market. The brand’s outdated visual identity limited its ability to attract new customers, expand retail partnerships, and communicate its premium quality. Additionally, the existing packaging lacked shelf appeal, making it harder to compete against well-established gluten-free alternatives.
Solution: A Fresh Brand Identity for a Growing Market
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Brand Revitalization & Visual Identity Development
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Redesigned the logo to create a modern, clean, and inviting aesthetic that aligned with consumer expectations.
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Developed a cohesive brand identity to ensure consistency across all marketing channels and packaging.
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Packaging Redesign for Retail & Consumer Appeal
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Created eye-catching, informative packaging that highlighted Jensen’s gluten-free promise and high-quality ingredients.
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Improved clarity in product messaging, emphasizing trustworthiness and health benefits to build customer confidence.
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Strategic Positioning for Increased Distribution
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Conducted market research to understand consumer preferences and industry trends.
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Developed a website that improved digital presence and provided a seamless experience for both retail buyers and direct consumers.
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Results: Increased Market Presence & Sales Growth
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Expanded shelf space and retail distribution, making Jensen’s Bread & Bakeries more accessible to new customers.
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Boosted brand awareness and customer loyalty, strengthening the connection between the brand and its audience.
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Increased sales with restaurateurs, positioning Jensen’s as a go-to gluten-free supplier for food service businesses.
